Planned Parenthood offers more than just abortion—it’s a place for accessible, inclusive health care, no matter your background. Yet, many in the Gen Z, BIPOC community aren’t aware of the organization’s reach or accessibility.  

So we showed Gen Z there’s a space for them at Planned Parenthood—whether in-person or virtual, with or without insurance. We featured members of the BIPOC and LGBTQ+ communities in spaces of their choosing, doing what they love most.

Art: Hulu and Youtube (:15, :30, and :60); radio; billboards; bus shelter; web landing page; social assets

The Show 2022 | Bronze pin: Internet Commercial