Helping a local nonprofit find its voice
ANEW Bam is an after-school arts program centered around African American youth empowerment. The organization needed a rebrand that reflected its creativity and the endless potential of its students.
Following audience interviews and a collaborative research phase, 30,000 Feet was born: An organization dedicated to propelling students forward.
Art:
Naming
Brand positioning + creative strategy
Website copy
The Show 2021
Bronze pin: Integrated advertising campaign, B2B
Bronze pin: logo Design
Agency: TREAT AND COMPANY
Designer: Tessa Portuese
Digital Creative Director: Bryan Pieper
UX: Johnny Hill
VP Brand Voice: Gene Valek
VP Creative Director: Cheryl Meyer
Copywriter: Bella Pittinger